This copywriting portfolio are samples of my work primarily from my past co-op positions at YVR Airport and Tesla Motors. These pieces were aimed at showcasing special events or announcements, while helping increase engagement and brand awareness with each company's unique audience.
In promoting YVR Airport as a community-based organization, I helped write content and capture images that were shared across various social channels as well as the YVR Blog. Some of the campaigns I supported include #YVR25Million, in celebration of YVR's milestone surpassing 25 Million passengers for the first time in one year, holiday events with partners, and new airline announcements.
During my time at Tesla, I wrote copy for posts while assisting with honing the brand voice around some of the company's most popular products and features, such as Roadster, Model 3, Dog Mode, and Sentry Mode. In addition, I also played a role in creating many of the digital assets used on social, such as being the subject in the driver seat playing TeslAtari.
NEO FINANCIAL - CONTENT IDEATION
With Neo Financial's strong focus on partnerships, shopping locally, and customer loyalty, social media could be a great means to further showcase those unique brands and what kind of savings a cardholder could accumulate. For example, while Neo Financial has Shoutouts on their Instagram Stories, this idea could be an expansion of that concept. Below is a #LocalThursday campaign idea I created which could entail a weekly Instagram post highlighting one of the many local brands Neo Financial works alongside, as well as a special discount for the weekend upon viewing the post.
neo_financial It's #LocalThursday! Today is all about coffee. ☕️ Meet our good friends @philandseb.
Founded in 2007, they have been serving up some of the best brews in Calgary for the last decade. With locations across the city, you're never too far from their java.
This weekend only - use your Neo Card to receive 8% cashback up to $25 on your purchase. We'll see you there! #NeoPartner #EarnRewardsHere
neo_financial Vancouver! This #LocalThursday is for you. With a focus on fresh West Coast ingredients and classic Japanese cuisine, Kitsilano's @raisu2340 is here for all your sushi, sashimi, and fishy needs.
This long weekend only - use your Neo Card to receive an additional 5% back on your takeout order. #NeoPartner #EarnRewardsHere