This copywriting portfolio are samples of my work primarily from my past co-op positions at Vancouver Airport Authority and Tesla Motors. These pieces were aimed at showcasing special events or announcements, while helping increase engagement and brand awareness with each company's unique audience.
In promoting YVR Airport as a community-based organization, I helped write content and capture images that were shared across various social channels as well as the YVR Blog. Some of the campaigns I supported include #YVR25Million, in celebration of YVR's milestone surpassing 25 Million passengers for the first time in one year, holiday events with partners, and new airline announcements.
During my time at Tesla, I wrote copy for posts while assisting with honing the brand voice around some of the company's most popular products and features, such as Roadster, Model 3, Dog Mode, and Sentry Mode. In addition, I also played a role in creating many of the digital assets used on social, such as being the subject in the driver seat playing TeslAtari.